If the concepts of right and wrong are simply a matter of personal choice, we must abandon any idea of declaring moral judgments on the ideas and actions of others. A relativist cannot rationally object to genocide, torture, rape, female circumcision, racism, sexism or slavery if those actions are consistent with another person's moral understanding of what is right and good. When they declare some action as wrong we must honestly ask them, what standard is he/she appealing to that makes it binding on anyone else?
Telling others that it is "best for society" to reject these practices is, at best, a personal preference, and therefore it is wildly inconsistent to bind others to a personal standard by stigmatizing their practices as wrong or evil. While relativists can personally believe others are wrong, but such a belief can only be lived out consistently in silence, even though ironically, like a drumbeat or the drip of a leaky faucet, we hear relativists day after day speaking out about the immorality and bigotry of others as if they really believed it were wrong. We are not declaring that it is wrong to make moral pronouncements, or that relativists are somehow less moral people than others... on the contrary, we are demonstrating with clear and irrefutable reason that they cannot account for the morality they wish to make others live by.